Author

YS
Yana Sabeva

Yana Sabeva is a lecturer in the Department of Rhetoric at the Faculty of Philosophy of Sofia University “St. Kliment Ohridski”. Between 1996 and 2004, she worked as a journalist in leading print media, after which she spent more than a decade working in the field of public relations. She holds a PhD on the topic “Business Communication: Negotiations and Presentations. Nonverbal Aspects”. Her academic interests are in the areas of rhetoric, nonverbal communication, business communication, and public relations.

AI AND ADVERTISING: A CONTINUING HISTORY

DOI:

https://doi.org/10.58894/EJPP.2026.1.601
AI communications marketing advertising
March 2026
445

Abstract

Advertising is a business closely related to the use of new technologies. In recent years, one of these technologies is the artificial intelligence (AI). Its application has given rise to various predictions and speculations about the way it will affect the structure and overall philosophy of the sector. Practical questions have also increased, with a significant part of them related to the quality of the textual and visual product produced by AI. This Article aims to present the results of a pilot study conducted in October 2024. It aims is to define some main advantages and deficiencies in AI-generated advertising content, as well as to outline directions for future research related to key issues in the quality of content from the point of view of argumentation and persuasive effect.